Technology and innovation

The revolution of corporate communication:
The adoption of Whatsapp API


The revolution of corporate communication:
The adoption of Whatsapp API


By Trinidad Martínez A - April 25, 2024

By Trinidad Martinez A

April 25, 2024

Artificial intelligence in corporate communication
Artificial intelligence in corporate communication
Artificial intelligence in corporate communication

People nowadays seek immediate answers, and the capabilities of many companies are overwhelmed with manual processes... In the digital age, businesses strive to stay ahead and incorporate innovative ways to improve communication with their customers. Artificial intelligence (AI) and automation have emerged as powerful responses to this challenge. In this article, we will explore how technologies enable automated digital communication and virtual AI assistance to optimize interaction with hundreds of consumers, providing efficient and personalized solutions.

The revolution of corporate communication: Adopting WhatsApp API

WhatsApp, with over 2 billion monthly active users (Statista, 2021), has become a crucial platform for corporate communication. The integration of ChatGPT, a language model developed by OpenAI, has allowed companies to automate their communications through WhatsApp in a more natural and effective way, thus being able to communicate permanently and closely with their hundreds of customers instantly. According to a study by Harvard Business Review, companies using AI-based chatbots for customer service have experienced a 25% increase in customer satisfaction and a 30% reduction in customer service costs (Davenport et al., 2020).

How Automation and AI Are Transforming Customer Service

The automation of digital communication has enabled companies to optimize their processes and provide quick responses to customer inquiries. According to a report by McKinsey & Company, communication automation can reduce response time by 50% and increase query handling capacity by 80% (McKinsey & Company, 2019). A notable example is the insurance company Lemonade, which uses an AI-based virtual assistant to process claims and provide customer assistance, resulting in an average claims resolution time of just 3 seconds (Lemonade, 2021).

According to a Gartner study, it is expected that by 2025, 50% of companies will use AI-based virtual assistants for customer service (Gartner, 2021). A notable example is the Bank of America's virtual assistant

People nowadays seek immediate answers, and the capabilities of many companies are overwhelmed with manual processes... In the digital age, businesses strive to stay ahead and incorporate innovative ways to improve communication with their customers. Artificial intelligence (AI) and automation have emerged as powerful responses to this challenge. In this article, we will explore how technologies enable automated digital communication and virtual AI assistance to optimize interaction with hundreds of consumers, providing efficient and personalized solutions.

The revolution of corporate communication: Adopting WhatsApp API

WhatsApp, with over 2 billion monthly active users (Statista, 2021), has become a crucial platform for corporate communication. The integration of ChatGPT, a language model developed by OpenAI, has allowed companies to automate their communications through WhatsApp in a more natural and effective way, thus being able to communicate permanently and closely with their hundreds of customers instantly. According to a study by Harvard Business Review, companies using AI-based chatbots for customer service have experienced a 25% increase in customer satisfaction and a 30% reduction in customer service costs (Davenport et al., 2020).

How Automation and AI Are Transforming Customer Service

The automation of digital communication has enabled companies to optimize their processes and provide quick responses to customer inquiries. According to a report by McKinsey & Company, communication automation can reduce response time by 50% and increase query handling capacity by 80% (McKinsey & Company, 2019). A notable example is the insurance company Lemonade, which uses an AI-based virtual assistant to process claims and provide customer assistance, resulting in an average claims resolution time of just 3 seconds (Lemonade, 2021).

According to a Gartner study, it is expected that by 2025, 50% of companies will use AI-based virtual assistants for customer service (Gartner, 2021). A notable example is the Bank of America's virtual assistant